COMMODITY

TARGETS

KEY STRATEGIES

SPECIFIC ACTION PLANS

RESPONSIBLE AGENCIES

2. Cutflower

- CAR

Improve post harvest loss

from 65% to 95%

1. Commercialization of cutflower based cold chains

2. Database generation on the cutflower growers (to includecutfoliage and potted plants) and maintenance

1. Trial shipment of cutflower through cold chain to establish cost efficiency with the cold chain

2. Resource survey on the cutflower, cutfoliage industry in Benguet province as bases for production  programming

- Region IV

1. Improve quality/standard and sustainable increase of marketable commodities

2. Increase availment of  commodity loans

3. Information dissemination

1. Production, procurement and distribution of quality planting materials/seeds through establishment,maintenance and/or improvement of nurseries plant pest clinica, processing plant and packaging centers and agricultural stations

2. Ensure quality harvest, and delivery in an environment friendly production process

3. Exploit market opportunities for identified major commodities in local and international markets

4. Enhance the accessibility to credit and financing program

5. Tap expertise of SUCs in accessing appropriate technologies, providing a forum for R & D linkages and assist in program evaluation

6. Strengthen production system through efficient use of lands, crop diversification and improve farm technology.

7. Establish green houses for production and distribution of seed stock on year-round basis

8. Promotion of Sloping Agricultural Land Technology (SALT)

1. Conduct technical trainings and  agribusiness investment clinic and educational trips as well

2. Establishment of market information and trading centers

3. Create agribusiness group among LGUs and NGOs to assist in the collection/ and related agribusiness and marketing activities

4. Promotion of competitive crop products for domestic and international market through fairs exhibitions and trade mission

5. Develop complementation and counterparting schemes

6. Provision for modernized post- harvest and processing facilities as well as improve packaging System

7. Assist in the promotion and strengthening/development of         stakeholders organizations/ cooperative/associations for intrepreurial capabilities

8. Establish market linkages between producers and buyers or integrators

9. Establish techno-demo projects

10. Conduct on-site researchers for technology verification and adoption trials

11. Strengthen linkages with financing institutions for more credit access/availability of stakeholders

RFU IV, SCUs, ATI

RFU, BAS, LGUs

RFU, BAS, LGUs

RFU, LGUs, AFCs/NGOs

RFU, LGUs, NGOs

RFU, LGUs, NGOs

RFU, LGUs, CDA

RFU, LGUs, NGOs

RFU, LGUs, BAR

RFU, ACPC, Quedancor, LBP, DBP, PCIC

- Region VI

1. Production:

 Higher and consistent production

2. Marketing:

Easy access  to buyers and producers

Facilitate provision of proper and affordable inputs for production

Establishment of "Bagsakan Centers"

Conduct of training on improved technology

Planting of recommended varieties with greater demand

Organize growers to meet requirements of buyers

ATI, BPI

- Region IX

10 has.

1. Cost - sharing between proponents and financing institutions relative training and establishment of packing house facilities, etc.

1. Facilitate establishment of packing house, etc.

2. Exploration of foreign markets for local cutflower industry

- Region X

Increase production by 10% per year

Establish a new market both local and export

1. Promote propagation and production of priority ornamental varieties

2. Adoption of advance technology

3. Credit access

4. Develop own niche in the ornamental horticulture  industry

5. Lobby for support service

6. Strengthen market capabilities

1. Survey on current production of ornamentals in the region

2. Acquisition of new varieties

3. Mass propagation of selected species/varieties

4. Educational tour on areas adopting advance technology and application of learned  technologies

5. Apply for loans

6. Establishment of germplasm collection center in the region

7. Engage in varietal development on selected crops

8. Support growers on mass production of selected plants (specialization)

9. Establishment of plant clinic in Cagayan de Oro

10. Establishment of micro-nutrient analysis lab.

11. Support a relevant R & D program

12. Sustain the yearly Kabulakan Garden Show

13. Participate in other garden shows/market encounters

14. Sponsor market study tours

15. Promote usage of ornamentals (Bonsai-making, landscaping, topiary, etc.)

16. Active participation in Mindanao-wide organization to develop the ornamental horticulture sector in the region for the local and export market.

DA, NMOHFI

BPI, DA, NMOHFI

-same-

NMOHFI, DA

NMOHFI

- Region XI

Increase production of export quality products within three (3) period

1. Establish Market Information System

2. Availability of marketable planting materials

3. Lower interest rates

4. Policy intervention to:

   - lower freight cost

   - tax holidays on farm inputs

5. Lower cost of production inputs

1. Create or form a Mindanao Task Force to study or revisit the industry

2. Participation subsidy for trade           fairs, conventions

3. Establishment of Research and Development Centers

  - Market

  - Production

  - Seedling cultures

4. Lending window