COMMODITY

TARGETS

KEY STRATEGIES

SPECIFIC ACTION PLANS

RESPONSIBLE AGENCIES

7. Exotic Fruits

Region IX

- Durian

Region 11

- Durian

a. Production area by 3000 to 5000 has. by year 2004

b. Develop powdered durian

c. Market share in   Philippine market

1. Cost sharing between DA and LGUs on technology transfer among PAs, MAs, and ATs.

2. Provision of plastic bags to LGUs for the establishment of nurseries and assist in the accreditation thereof.

3.  Promotion of farming systems like intercropping and multiple cropping of annual crops

4.  Strengthening marketing system for understanding and disseminating market information both in the domestic and international markets.

5. Conduct of regular monitoring and evaluation

a. Increase productivity

a. Technology on durian powder

Lower cost of shipping; Improve market linkage with distributor/retailers; Product promotion

1. Establishment of scion grooves and budwood gardens in convergence areas

2. Provision of farm to market roads and post harvest facilities identified by LGUs

3. Institutionalizing market information network

4. Conduct of trainings on quality control, GMP, HACCP, Sanitary and Phytosanitary measures to enhance competitiveness of local products

5.Establisment of technodemo for rubber, durian and lanzones in the different research outreach stations in the region

a. Research on varieties resistant to phytopthora

a. Lower cost of farm inputs

b. Determine champion varieties to plant

-Pomelo/

calamansi

ARMM

- Durian

Region 6

- Rambutan

a.  Increase production by 3% annually

Increase production

a.  Improve varieties

b. Provision of technology training on processing

c. Provision of investment loan outlay to farmers

d. Reduce surplus of production

e. Develop instrument to detect good quality durian fruits for export purposes

Establishment of Model Farm

a.  Provision and production of  good quality durian variety seedlings to farmers

b.Durian farmers to be provided technology training on durian processing and packaging

c. Encourage trading of durian fruits to BIMP-EAGA and other durian eating countries

d. Encourage inventors to invent apparatus for this commodity

Provide fund support to model farms

BPI